Laila Hasanovic - Jannik Sinner's Girlfriend, Model Career & Net Worth 2025
Laila Hasanovic is a 24-year-old Danish model dating tennis star Jannik Sinner. Explore her modeling career, brand collaborations, net worth, and relationship timeline.
Nov 01, 20251K Shares21.9K Views
Who Is Laila Hasanovic? Everything About Jannik Sinner's Girlfriend
The modeling world and tennis circuit recently collided when Danish model Laila Hasanovicemerged as the confirmed girlfriend of world No. 2 tennis player Jannik Sinner, with the Italian athlete publicly thanking her during his Vienna Open victory speech in October 2025.
This public confirmation ended months of speculation and thrust the 24-year-old model into the international spotlight. But who exactly is Laila Hasanovic, and what makes her stand out in the crowded world of fashion influencers and social media personalities?
At just 24 years old, Hasanovic has carved out a respected position in fashion and social media by blending her striking appearance with authentic charm that resonates with audiences worldwide.
Born in November 2000 in Copenhagen, Denmark, she has built a following of over 376,000 on Instagram and nearly 50,000 subscribers on YouTube, where she shares fashion insights, lifestyle content, and glimpses into her increasingly high-profile life. Her relationship with one of tennis's brightest stars represents just one chapter in a fascinating story of ambition, cultural identity, and professional determination.
Quick Facts
| Age | 24, November 8, 2025 |
| Birthplace | Svendborg, Denmark |
| Nationality | Danish |
| Height | 5' 8" (173 cm) |
| Hair Color | Dyed Blonde |
| Eye Color | Blue |
| Net Worth | Estimated $500,000-$1 million |
| Occupation | Model |
| Claim To Fame | Miss Universe Denmark 2023 Contestant |
| Notable Works | Campaigns for Armani Beauty, Prada Beauty, Hunkemöller lingerie; Instagram influencer with over 376,000 followers |
Early Life And Cultural Heritage
Laila Hasanovic grew up in Svendborg, a quiet town on the Danish island of Funen, raised by Bosnian parents who had fled conflict in the Balkans. This dual heritage became a defining element of her identity. She grew up navigating two distinct cultures, speaking Danish at school while maintaining Bosnian traditionsand language at home. The Danish model is originally from Srebrenica, connecting her to one of Bosnia's most historically significant locations.
Friends from her childhood remember her as outgoing yet grounded, always curious about the world beyond her small community. This multicultural upbringing instilled in her a deep appreciation for diversity that later became central to her personal brand. Her ability to merge Bosnian heritage with modern Scandinavian sensibility creates a unique appeal that feels both exotic and approachable.
She attended Svendborg Gymnasium School, studying English and Social Studies. In a formative experience, she spent a year in Kentucky, USA, during high school, which broadened her cultural perspective and enhanced her adaptability skills that would prove valuable in her modeling career.
Modeling Career And Brand Collaborations
Beauty Pageant Breakthrough
Laila’s modeling journey began at just 16 years old when she started posting fashion photos on Instagram. Her big break came in 2019, when she became a finalist in the Miss Universe Denmark competition at only 18. This exposure opened doors to agencies and major brands.
Professional Modeling Work
Hasanovic has collaborated with luxury brands including Prada Beauty and Armani Beauty, establishing herself in the competitive beauty modeling sector. Her portfolio also includes lingerie work for Hunkemöller, demonstrating her versatility across different modeling genres. She began her modeling career at age 16, initially featuring in campaigns for brands such as Daniel Wellington.
She first started posting pictures to Instagram in November 2013, when social media influencing was still in its early stages. During the pandemic, she transitioned from traditional print modeling to focus more heavily on social media content creation, posting on TikTok and Instagram, where she could reach audiences directly.
Social Media Presence
Currently, Hasanovic maintains 376,000 followers on Instagram, where she describes herself as being based in Copenhagen. On TikTok, she has 311,700 followers. Her YouTube channel has nearly 50,000 subscribers, where she uploaded her first vlog in November 2024. Her content ranges from fashion week vlogs to outfit inspiration, makeup tutorials, and travel experiences.
Her Instagram serves as a digital portfolio, mixing high-fashion imagery with relatable moments, earning recognition as a rising star in European modeling circles.
Environmental Activism
Beyond modeling, Hasanovic has worked as an environmental activist and ambassador for CO2 Living. In this role, she encourages her social media followers to plant trees to neutralize their carbon emissions, especially when traveling. This commitment to environmental causes adds depth to her public persona, showing interests beyond fashion and beauty.
Love Life And Relationship With Jannik Sinner
Previous Relationship With Mick Schumacher
Before dating Sinner, Laila was in a long-term relationship with Mick Schumacher, son of F1 legend Michael Schumacher. The couple dated for about three years and were often seen together at racing events. They reportedly split in early 2025 but remained on good terms.
Relationship With Jannik Sinner
Rumors about Laila Hasanovic and Jannik Sinner began circulating in early 2025 after she was spotted supporting him at the French Open. Later that year, Sinner subtly confirmed their romance and finally made it public during his Vienna Open victory speech, calling her his “girlfriend” in front of the crowd. Since then, fans have noticed her presence at his matches and in his life off the court.
The two share a love of skiing, travel, and keeping their relationship private but genuine. Like many famous athletes from Connecticutand around the world, Sinner’s growing spotlight has naturally drawn curiosity about his personal life and Hasanovic’s calm, grounded presence beside him has only added to his appeal.
Laila Hasanovic's Net Worth
While exact figures remain undisclosed, industry estimates for someone with Hasanovic’s follower count and brand visibility place her net worth between $500,000 and $1 million. Her income comes from modeling contracts, brand endorsements, and sponsored social media content.
Collaborations with prestigious brands like Armani and Prada suggest comfortable earnings supported by her influencer status. Her growing financial success also puts her among emerging names often discussed in the world of celebrities net worth, highlighting how digital influence and brand power can turn passion into profit.
Lifestyle And Personality
Laila currently lives in Copenhagen, but her career takes her frequently to Italy, Monaco, and Paris. She loves traveling, meeting new people, and exploring different cultures. Despite her glamorous career, she’s known for being down-to-earth and authentic.
She once said she considered pursuing journalism because she enjoys being in front of the camera and connecting with people a quality that shines through her content today.
Impact And Influence
At 24, Hasanovic's influence is still developing, but she's already impacting young women by embodying a multicultural success story in a relatively homogenized industry. Her rise encourages authenticity, showing how blending cultural heritages can create a distinctive voice. In Denmark and beyond, she's inspiring a new generation of influencers to leverage social media for genuine connections rather than superficial fame.
While not yet a household name, her associations with sports icons amplify her reach, positioning her as a crossover figure between fashion, sports, and lifestyle content. Her quiet confidence and grounded approach differentiate her in an industry often dominated by flashier personas.
Public Perception And Media Attention
Laila’s growing visibility has drawn attention from international media, but she handles it with grace. Unlike many public figures, she avoids oversharing and keeps a healthy boundary between her private and public life. This approach has earned her respect from both fans and the press.
Her multicultural story, balancing Bosnian roots, Danish upbringing, and global influence, makes her stand out in an industry that often values conformity over individuality.
Future Prospects
As she continues building her brand, potential philanthropic expansion could further enhance her legacy beyond modeling. Her environmental activism provides a foundation for more substantial advocacy work. As she matures, her legacy may evolve into one of empowerment, proving that quiet ambition can lead to significant success.
Her relationship with Sinner places her at the intersection of international tennis and fashion, potentially opening doors to sports-related endorsements and broader mainstream recognition. Sinner is currently competing in the 2025 Paris Masters and will defend his title at the ATP Finals in Turin, events where Hasanovic may appear, further raising her profile.
Related Reading: Cassie Ventura’s Rise To Fame: From “Me & U” To The Big Screen
People Also Ask
How Old Is Laila Hasanovic And When Was She Born?
Laila Hasanovic was born on November 8, 2000, making her 24 years old. She will turn 25 in November 2025.
What Is Laila Hasanovic's Nationality And Ethnicity?
Hasanovic is Danish by nationality, born in Svendborg, Denmark, but has Bosnian ethnicity through her parents who immigrated from Bosnia. She is originally from Srebrenica.
What Brands Has Laila Hasanovic Worked With?
Hasanovic has collaborated with luxury brands including Prada Beauty, Armani Beauty, and Hunkemöller. She also worked with Daniel Wellington early in her career.
How Did Laila Hasanovic And Jannik Sinner Meet?
The exact circumstances of how they met haven't been publicly disclosed. They were reported spending time together in Monte Carlo, where they both live. She was first publicly spotted supporting him at the French Open, suggesting they began dating in early to mid-2025.
What Content Does Laila Hasanovic Post On Social Media?
Her content ranges from outfit inspiration and fashion week vlogs to lifestyle tips, travel experiences, and behind-the-scenes modeling shoots. She also runs a YouTube channel featuring vlogging videos, makeup routines, and tutorials.
Was Laila Hasanovic In A Beauty Pageant?
Yes. She competed in the Miss Universe Denmark 2019 competition, becoming a finalist at age 18. She finished in the top 10 while representing Greenland in the competition.
What Is Laila Hasanovic's Net Worth?
Industry estimates place her net worth between $500,000 and $1 million, though exact figures remain undisclosed. Her income comes from modeling contracts, brand endorsements, and sponsored social media content.
Final Thoughts
Laila Hasanovic represents a new kind of model, one who combines beauty, culture, and purpose. With her Danish-Bosnian roots, years of modeling experience, and genuine online presence, she built her own path long before meeting Jannik Sinner.
Her partnership with CO2 Living shows she cares about more than fame, using her platform to promote real change. At just 24, Laila balances growing attention with grace and maturity, proving that true success comes from authenticity, hard work, and a clear sense of self.
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Who Is Laila Hasanovic? Everything About Jannik Sinner's Girlfriend
Quick Facts
Early Life And Cultural Heritage
Modeling Career And Brand Collaborations
Environmental Activism
Love Life And Relationship With Jannik Sinner
Laila Hasanovic's Net Worth
Lifestyle And Personality
Impact And Influence
Public Perception And Media Attention
Future Prospects
People Also Ask
Final Thoughts
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