Tim Bergstrom was born and raised in Wisconsin’s Fox Valley region. He earned a Bachelor of Business Administration (cum laude) from Marquette University in 1999. He later completed a Master of Science in Management, Strategy, and Leadership at Michigan State University.
Tim M. Bergstrom is the long-time President and Chief Executive Officer of Bergstrom Automotive, a family-owned dealership group based in Neenah, Wisconsin. He has overseen the company’s growth into one of the nation’s largest auto retail organizations, a top-50 U.S. group with multi-billion-dollar annual sales and several thousand employees.
A Marquette University business graduate ('99) with a master’s in leadership from Michigan State, Bergstrom rose through the ranks over more than 15 years in service, parts, body shop and sales management roles before joining the firm’s senior leadership.
Since assuming executive leadership, he has built on a legacy of comprehensive guest service: Bergstrom Automotive is uniquely certified to sell every major mass-market brand and is known for its family-driven, customer-first approach.
| Fact | Details |
| Full Name | Tim M. Bergstrom |
| Known For | CEO of Bergstrom Automotive |
| Tim Bergstrom Net Worth | Not publicly disclosed (2026) |
| Main Income | CEO salary and board roles |
| Company | Bergstrom Automotive |
| Education | Marquette University; Michigan State University |
| Industry | Automotive retail |
| Leadership Role | President and CEO |
| Key Achievement | Expanded Bergstrom Automotive nationwide |
| Board Positions | Secura Insurance, Ariens Company, Green Bay Packers |
Tim Bergstrom Carreer Overview As President and CEO, Bergstrom directs all day-to-day operations across the dealership group’s dozens of facilities. He is personally involved in corporate strategy and staff oversight, responsible for ensuring rigorous quality standards and transparent practices at all locations.
Under his leadership, Bergstrom Automotive’s core values emphasize guaranteed vehicle quality, upfront (negotiation-free) pricing, a “family-like” customer service culture, and active community engagement.
Bergstrom reinforces these values through frequent engagement with both staff and customers, encouraging team members to share feedback and reviewing guest experience notes himself.
He has instituted a feedback-driven culture, celebrating positive customer stories and learning from critiques to continually improve service across the organization.
Tim Bergstrom has steered aggressive growth for the company through targeted expansions and strategic initiatives.
In recent years he led the acquisition of key dealerships (for example, Lexus of Madisonin 2024 and Broadway Automotivein 2023), significantly increasing the group’s market presence in Madison and Green Bay.
He has overseen the construction of state-of-the-art facilities (such as a new Cadillac showroom in Madison and modern Mazda and Subaru dealerships in Green Bay), expanding the group’s footprint and model mix.
Bergstrom also introduced customer-focused policies, notably a seven-day, no-questions return policy on vehicle purchases, to build buyer confidence in a tight inventory market.
He continues to explore new market opportunities, for instance leading Bergstrom’s entry into the Manitowoc market with a Chevrolet-Cadillac-GMC store, and emphasizes community investment as a business priority (the firm donates a fixed share of profits to local causes and played a key role in bringing the 2025 NFL Draft to Green Bay). These moves reflect his dual strategy of measurable expansion and a strong, guest-oriented culture.
During Bergstrom’s tenure, the company has won numerous industry accolades. It earned the No. 1 U.S. Dealership Group to Work Foraward in 2025, leading the nation with 39 dealerships on Automotive News’s “Best Dealerships to Work For” list.
In 2024 the firm placed 16 dealerships among the Top 150 nationwide and marked a dozen consecutive years of recognition as a best-in-class workplace. It also became a certified Great Place to Work® in 2025.
National media have frequently cited Bergstrom Automotive’s guest-focused model; both The Wall Street Journal and TIME have featured the company as a leading dealership organization, noting that its service culture differentiates it in the industry.
Under Bergstrom’s leadership, the group has also achieved major sales milestones, for example operating Wisconsin’s largest Cadillac franchise and having a combined sales volume in the billions, and set records in philanthropy (surpassing $3.75 million raised for Make-A-Wish Wisconsin as of 2025) through employee-driven charity campaigns.
Tim Bergstrom himself underscores that a “special team” and commitment to guest service are behind this success, and the company’s consistent growth and recognition are a testament to that philosophy.
Beyond his day-to-day duties, Bergstrom maintains a wide portfolio of corporate and community leadership roles.
He serves on the Board of Directorsof Secura Insurance and on the boardof the Fox Cities Performing Arts Center, and is an elected director of the Green Bay Packersfranchise. He is also a board member of the Ariens Company (a Wisconsin-based equipment manufacturer).
In the broader auto industry, Bergstrom holds advisory positions with original equipment manufacturers: he was appointed to the national dealer council for Lexus USA and serves on a BMW North America dealer advisory board. These roles underscore his influence in both regional business and nationwide auto retail circles.
As of 2026, Tim Bergstrom remains actively engaged in leading and promoting Bergstrom Automotive. He continues to guide the group’s strategic direction, balancing rapid expansion with the company’s guest-service commitments. In addition, Bergstrom frequently shares his insights in public forums.
For example, he delivered a keynote address at St. Norbert College’s CEO Breakfast Series in 2024 on workforce leadership, and he participated in industry interviews and podcasts discussing post-pandemic retail trends.
Through these engagements he discusses topics like recruiting talent, customer experience and digital sales strategies, reflecting how he keeps abreast of changing market dynamics. He also oversees major company initiatives and sponsorships, ensuring that Bergstrom Automotive remains visible in community and industry events.
Tim Bergstrom is widely recognized for advancing a people-centric, customer-first model in dealership management. During his tenure, Bergstrom Automotive has become a national benchmark for employee culture and retail performance. Industry publications note that the company’s “guest-focused philosophy,” a core element of his leadership, sets it apart from peers.
His impact is seen in the company’s strong culture (reflected in its longtime best-employer rankings), its broad market success, and its reputation for integrity and transparency. By blending aggressive growth with investments in team development and community, Bergstrom’s leadership has set a high standard in the auto retail sector.
Colleagues and observers credit him with elevating both Bergstrom Automotive and the regional industry, leaving a legacy of innovation, excellence in customer service, and organizational trust.
As of 2026, Tim Bergstrom’s net worth has not been publicly disclosed, and no official estimate has been verified by major financial authorities. His income primarily comes from his role as President and CEO of Bergstrom Automotive, as well as from his service on several boards, including the Green Bay Packers, Secura Insurance, and the Fox Cities Performing Arts Center. However, the specific compensation for these positions has not been publicly reported.
Tim Bergstrom is an American business executive and the President and CEO of Bergstrom Automotive, a large dealership group based in Wisconsin. He represents the second generation of leadership in the family-owned company.
Tim Bergstrom leads Bergstrom Automotive, a major automotive retail organization headquartered in Neenah, Wisconsin. The company operates multiple dealerships and employs several thousand people across the region.
He is known for expanding Bergstrom Automotive and strengthening its customer-focused service model. Under his leadership, the company has gained national recognition as a leading dealership group.
Tim Bergstrom earned a Bachelor of Business Administration from Marquette University in 1999. He later completed a Master of Science in management, strategy, and leadership at Michigan State University.
As President and CEO, he oversees the company’s operations, strategic planning, and organizational leadership. His role includes guiding business growth while maintaining the company’s customer-service standards.