Hezy Shaked is a veteran retail executive and co-founder of Tilly’s, a specialty apparel and lifestyle retailer. He has led the company in various capacities since its inception.
Shaked served as Tilly’s president and CEO during its early decades, transitioned to strategic leadership roles in the 2010s, and continues to guide the firm as Executive Chairman. Over more than 40 years in retail, he has directed both the board and operational strategy of the business.
For example, company filings note that he has “served as Chairman of the Board of Directors since our inception” and held executive management roles continuously, most recently returning to the CEO position in late 2024 before transitioning back to Chairman. His career has been defined by long-term stewardship of Tilly’s, from start-up to public company.
| Fact Category | Verified Detail |
| Full Name | Hezy Shaked |
| Net Worth (2026) | Not publicly disclosed; no verified estimate from authoritative sources |
| Primary Role | Executive Chairman of Tilly’s, Inc. |
| Recent Leadership | Served as President and CEO in 2024 before transitioning back to Chairman in 2025 |
| Company Founded | Co-founded Tilly’s in 1982 with Tilly Levine |
| Early Business Name | Initially operated as World of Jeans & Tops before becoming Tilly’s |
| Industry Experience | Over 40 years of experience in retail and apparel industry |
| Major Milestone | Led Tilly’s IPO in 2012, raising approximately $124 million |
| Business Growth | Expanded Tilly’s from a single store to over 240+ stores across 30+ U.S. states |
| Income Sources | Executive salary, stock-based compensation, and long-term equity ownership in Tilly’s |
Shaked co-founded Tilly’s with partner Tilly Levine in 1982, opening the first store in Orange County, California. This West Coast-inspired retail concept began under the name World of Jeans & Tops and was formally incorporated as Tilly’s in 1984.
Under Shaked’s leadership as president and CEO, the company expanded quickly. By 2013 Tilly’s had grown into a multi-state chain: it operated 126 stores across 11 states at that time.
Industry reports from that period credit Shaked with overseeing a “major expansion streak” that more than doubled the chain’s size over five years. Much of this growth was funded from cash flow; public filings noted that Tilly’s relied on existing operating income (rather than debt) to open new stores and upgrade its distribution infrastructure during this period. As company president, Shaked directed product mix and store development to establish Tilly’s as a recognizable retail brand.
After 2011, Shaked shifted to executive and strategic oversight roles. He became Executive Chairman of Tilly’s Board (a position he held since the company’s founding) and took on the title Chief Strategy Officer in early 2011.
In these capacities, Shaked focused on long-term planning, corporate governance and brand direction rather than day-to-day management. During this time he guided the company’s growth strategy including its product assortment and expansion plans while appointing industry executives to serve as day-to-day CEOs.
For example, after stepping back as CEO in 2011 he remained Chairman and CSO when industry veteran Daniel Griesemer became President and CEO. Company disclosures emphasize that from 2011 through 2024 Shaked led strategic decision-making; one proxy statement notes that he “served as our Chief Strategy Officer from February 2011 to January 2024.”
In this era, Tilly’s corporate leadership under Shaked’s chairmanship developed youth-focused marketing, retail partnerships, and omnichannel capabilities to sustain the brand’s appeal.
Under Shaked’s overall leadership Tilly’s executed a broad expansion strategy. The store count grew significantly year over year. Industry press reported that by 2015 Tilly’s was operating 219 stores nationwide, up from 126 stores just two years earlier. By 2024 the chain reached roughly 247 stores across 33 states.
This growth was complemented by early investment in e-commerce: in 2010 roughly 10% of Tilly’s revenue came from online sales, noted to have jumped significantly that year.
Shaked emphasized a customer-centric retail model rooted in West Coast action-sports culture, with stores designed as “destination” environments that reflect youth lifestyle interests. He supported initiatives in product diversification and sustainability for example, Tilly’s launched an eco-friendly clothing line and reported using recycled materials to appeal to younger consumers. These strategic moves helped Tilly’s maintain relevance; the company consistently appeared among the nation’s larger specialty retailers and cultivated strong brand loyalty.
A major milestone of Shaked’s career was taking Tilly’s public. In May 2012 Tilly’s completed an initial public offering (IPO) on the NYSE, raising about $124 million. Shaked and his family retained a controlling stake after the IPO: filings show they received the majority of the proceeds and continued to control a dominant share of the voting power. Even after the IPO, Shaked remained in top leadership roles.
An Orange County Business Journal profile noted that he “remains chairman and chief strategy officer for the company, having turned over chief executive duties” to a hired CEO. Indeed, Shaked continued as Chairman through 2021 and beyond.
Other key milestones include leadership transitions he oversaw: in 2015 he appointed Edmond “Ed” Thomas as Tilly’s President and CEO, and more recently he served as interim CEO during 2024 to stabilize the business.
Shaked’s tenure also saw Tilly’s expand product lines and open hundreds of stores; retail reports credit him with scaling the company from a single store to a national chain and guiding it to achieve substantial revenue growth.
Shaked’s influence in retail stems from building Tilly’s into a distinctive youth-oriented chain. Under his vision, Tilly’s carved out a niche in surf, skate and casual fashion, blending action-sports apparel with streetwear and lifestyle branding.
His emphasis on a vibrant in-store experience balancing merchandise for young men and women in a visually engaging setting helped set a standard in specialty retail. By prioritizing brands and styles rooted in youth culture, he brought a focused identity to Tilly’s that resonated nationally.
Analysts note that Tilly’s under Shaked’s leadership was an early adopter of omnichannel retailing, building a strong online presence alongside its brick-and-mortar stores.
In industry commentary, Shaked has been quoted expressing deep personal commitment to the brand “there is no one who cares about it more deeply than I do” and confidence in the retailer’s potential. His strategic moves from store expansion to sustainability initiatives have contributed to Tilly’s reputation as a leader in West Coast casual apparel retail.
In recent years Shaked has remained active in guiding Tilly’s through changing market conditions. In January 2024 he again took on operational leadership as interim President and CEO after the previous CEO’s departure.
On September 11, 2024 he was formally appointed President and CEO, removing the interim title. In this period he leveraged his decades of experience to review all aspects of the business and initiate turnaround strategies.
Then, in mid-2025, Tilly’s announced a planned succession: Nathan M. “Nate” Smith was named President and CEO effective August 18, 2025.
Shaked transitioned to Executive Chairman of the Board on that date, continuing to serve on the board and advise the company. He publicly expressed support for the new CEO, praising Smith’s industry experience and strategic vision for revitalizing the brand.
Today Shaked remains Executive Chairman and is focused on high-level strategy and governance. He continues to influence the company’s direction, working with the board and executive team to build on Tilly’s long history while driving future growth.
As of 2026, Hezy Shaked’s net worth has not been publicly disclosed, and no figure has been officially verified by major financial authorities. He serves as Executive Chairman and Chief Strategy Officer of Tilly’s, with his income primarily derived from his executive role at the company. According to the most recent filings for fiscal year 2024, his base salary was $764,423, along with $147,301 in stock-based awards and $24,000 in other compensation. No cash bonus was awarded for that year.
Hezy Shaked is a retail executive and co-founder of Tilly’s, Inc., a U.S.-based apparel and lifestyle retailer. He has played a central role in the company’s leadership since its founding in 1982.
He currently serves as Executive Chairman of Tilly’s and has also held the position of Chief Strategy Officer. In 2024, he returned as President and CEO before later transitioning back to a board leadership role.
Tilly’s was founded in 1982 by Hezy Shaked and his business partner Tilly Levine. The company later expanded into a national retail chain with hundreds of stores across the United States.
Hezy Shaked is known for his work in the retail and apparel industry. He has more than four decades of experience managing and growing a specialty clothing business.
Yes, Hezy Shaked was part of the leadership team that took Tilly’s public in 2012. The initial public offering helped expand the company’s growth and national presence.