Bobby Pierce Net Worth 2026: Wins, Salary, Sponsors
Bobby Pierce Net Worth explains his race winnings, sponsorship income, and how his 2023–2025 titles influence his financial standing.
Apr 18, 202642 Shares985 Views
Bobby Pierce was born on November 24, 1996, in Oakwood, Illinois. He grew up in the rural Illinois town of Oakwood, where motorsports were a family affair. Pierce is the son of Bob Pierce, a veteran dirt late-model racer who won the prestigious Prairie Dirt Classic five times and was inducted into the National Dirt Late Model Hall of Fame in 2003. From an early age, Pierce was immersed in the dirt-track racing world. He spent much of his childhood at local tracks, often watching his father race and absorbing the sights and sounds of the sport.
In 2006, when Bobby Pierce was eight years old, his father put him behind the wheel of a quarter-midget race car. Even as a child, Pierce demonstrated natural car control and competitive spirit during these early outings.
| Fact | Details |
| Full Name | Bobby Pierce |
| Birth Date | Nov 24, 1996 |
| Age (2026) | 29 |
| Birthplace | Illinois, USA |
| Profession | Dirt Racing Driver |
| Team | Bobby Pierce Racing |
| Series | World of Outlaws |
| Net Worth 2026 | Not publicly disclosed |
| Income Sources | Winnings, sponsors |
| Major Titles | 2× WoO, 5× DIRTcar |
| Career Peak | 30+ wins/season |
| Status 2026 | Active contender |
Bobby Pierce Career
Bobby Pierce’s professional career spans both dirt late model racing and selective stock-car competition, but its center of gravity is clearly dirt late models. His record combines early regional success, repeated championships on the DIRTcar Summer Nationals and DIRTcar national points side, major crown-jewel victories, and World of Outlaws Late Model Series titles in 2023 and 2025. As of mid-April 2026, he is still competing full time for Bobby Pierce Racing on the World of Outlaws tour.
Early Career In Dirt Track Racing
Official team and series profiles show that Pierce was already moving quickly through the dirt-track ladder before he reached the national spotlight. He had begun racing in Quarter Midgets, moved into KidModz, then into Crate Late Models, and by 2011 he was running Late Models full time. That 2011 season produced 54 starts, six wins, 27 top-five finishes, 38 top-10 finishes, and the UMP Late Model Rookie of the Year award.
His first major breakthrough against top Late Model competition came in 2013 on the DIRTcar Summer Nationals “Hell Tour.” DIRTcar’s season preview noted that he entered that year as a Lucas Oil Late Model Dirt Series Rookie of the Year candidate before shifting focus to the Hell Tour. On June 30, 2013, he won at Lincoln Speedway to become the youngest winner in Summer Nationals history, and official race coverage also records follow-up Hell Tour victories at LaSalle and Kankakee.
Bobby Pierce’s Entry Into Professional Racing
The 2014 season was the point where Pierce’s promise turned into national-level results. DIRTcar reported that he closed out his first Late Model national points championship at Eldora after a 14-win season, becoming the youngest driver ever to claim the weekly-racing DIRTcar Late Model national title. His team site also recorded a $12,000 Lucas Oil Late Model Dirt Series win at Macon Speedway that spring, which it described as the biggest victory of his career to that point.
He also pushed into stock-car racing in 2015. NASCAR’s official coverage shows that he won the pole for his Truck Series debut at Eldora Speedway, led 39 laps, and finished second for MB Motorsports in one of the most talked-about runs of that event. NASCAR later documented his Martinsville start that same year as part of his effort to translate his dirt-track experience onto asphalt as well.
Rise Through Dirt Late Model Racing Series
Pierce’s climb through the major dirt Late Model series accelerated on the Hell Tour. In 2015, DIRTcar recorded that he broke through for his first Summer Nationals win at Jacksonville while leading the standings, then secured the championship by only 10 points to become the youngest champion in series history. DIRTcar’s year-end recap adds that he paired that title with a second straight DIRTcar Late Model national championship and finished the year with 16 wins, including eight in a row to close the season.
He followed that with an even stronger 2016. Official Summer Nationals coverage states that he won 10 features, captured three of the five weekly championships, and secured a second straight Hell Tour title. DIRTcar also noted that the season ended with his third consecutive DIRTcar Late Model national championship, confirming that he was no longer just a fast regional driver but one of the division’s main title forces.
That dominance extended well beyond a two-year burst. DIRTcar identifies him as the 2017 Summer Nationals champion, giving him three straight Hell Tour titles, and later documented a fourth title in 2021 with 13 wins in 28 starts and a fifth title in 2022 with seven feature wins, 15 top-fives, and only two finishes outside the top 10. In separate 2022 championship coverage, DIRTcar also said he became the first driver ever to reach five DIRTcar Late Model national championships.
Major Championships And Career Achievements
Taken together, Pierce’s championship record is unusually broad. Official series and team sources credit him with five DIRTcar Summer Nationals titles, five DIRTcar national championships, and two World of Outlaws Late Model championships. That places winning points battles on regional weekly tracks, on the Hell Tour, and on the highest-profile national dirt Late Model tour all on the same resume.
His 2023 and 2025 seasons were especially complete. Bobby Pierce Racing says 2023 produced 93 starts, 34 wins, 66 top-five finishes, 79 top-10 finishes, the World of Outlaws championship, the FloRacing Night in America title, and the XR Super Series championship, with more than $1.2 million earned. The same team recap says 2025 brought 96 starts, 32 wins, 67 top-fives, 82 top-10s, a second World of Outlaws title, and a second FloRacing Night in America championship.
The 2024 season was different but still extraordinary. Bobby Pierce Racing described it as a career-best 98-start season with 38 wins, 75 top-fives, and 84 top-10s, including eight victories worth $50,000 or more. Even without the World of Outlaws championship that year, the overall output made 2024 one of the most productive seasons of his professional career.
Bobby Pierce’s Success In The World Of Outlaws Series
Pierce’s World of Outlaws record was built in layers rather than all at once. Farmer City Raceway became the site of his first full-field World of Outlaws victory in April 2021, and the official World of Outlaws driver page shows that he ended the 2021 season with three series wins in 25 starts. The same database credits him with two more wins in 13 series starts in 2022, which made the jump to a full championship run in 2023 a logical next step.
When he committed to the full World of Outlaws schedule in 2023, he delivered immediately. Official season summaries show that he won the championship in his first full season with the tour after posting 14 victories, 25 top-five finishes, and 32 top-10 finishes in 38 starts. World of Outlaws’ banquet recap says that title paid $150,000, plus another $25,000 from the Winners Circle bonus.
His second full Outlaws season in 2024 proved the first title was not a one-year spike. Bobby Pierce Racing recorded 41 World of Outlaws starts, 14 wins, 29 top-fives, and 33 top-10s, with victories in the Prairie Dirt Classic, USA Nationals, and Gopher 50, before a flat tire in the Charlotte finale left him second in points. He returned in 2025 and reclaimed the title with 11 wins at 10 different tracks in 43 starts, becoming the fifth multi-time champion in series history. After that second title, Pierce said, “It feels just awesome.”
Career Highlights And Notable Race Wins
Several individual victories changed Pierce’s standing in the sport. Lucas Oil labeled his 2016 North/South 100 victory at Florence as the first crown-jewel win of his career. A few weeks later, Eldora Speedway reported that he charged from 22nd to win the World 100, becoming the youngest driver ever to win that event. In victory lane, he called it “by far the biggest win” of his career at that stage.
His crown-jewel collection kept growing across the next decade. Lucas Oil records show he won the Show-Me 100 from 14th starting position in 2017, then returned in 2025 to win it again for a record $75,000. His Lucas Oil profile also continues to list the 2019 Silver Dollar Nationals among his signature victories, showing that his top-end success was spread across multiple sanctioning bodies and major events rather than concentrated in one tour alone.
The 2024 and 2025 seasons pushed those highlights into historic territory. Fairbury Speedway documented his first Prairie Dirt Classic in 2024 after he started 24th, spun back to 19th with 40 laps remaining, and still made a last-lap pass to win. Eldora credited him with the 2024 Dirt Track World Championship and a second World 100 later that same season. In 2025, Lucas Oil reported that he became the first four-time winner of the North/South 100 and the fourth driver ever to win the Dirt Track World Championship in back-to-back years.
Influence And Reputation In Dirt Track Racing
Pierce’s standing in dirt racing rests on more than a long list of wins. DIRTcar’s own coverage has treated his Summer Nationals record as historic, noting in 2022 that his run had already produced the third-most feature wins in series history. The current World of Outlaws driver profile also says he amassed more than 100 Late Model victories over the previous three seasons and highlights wins in nearly every major crown-jewel event on the dirt Late Model calendar.
His career also shows unusual breadth. World of Outlaws said his 2025 championship season included wins at 10 different tracks, eight of them places where he had never won a World of Outlaws race before and three of them tracks he had never raced before at all. After sealing that second title, Pierce said the last three years on the Outlaws tour had made him “definitely more well-rounded,” which captures why his reputation now extends beyond Hell Tour excellence into national-tour adaptability.
Current Season Performance And Racing Activities
The 2021 and 2022 seasons were the bridge between regional dominance and national-championship consistency. In 2021, DIRTcar reported that Pierce won his fourth Summer Nationals title with 13 victories in 28 starts, while World of Outlaws records show three series wins in 25 starts, including the Farmer City breakthrough. In 2022, he won a fifth Hell Tour championship with seven feature victories and added a fifth DIRTcar national title, while the World of Outlaws database credited him with two wins in 13 series starts.
The next three seasons brought his most complete national campaigns. Team recaps show 34 wins and three touring-series titles in 2023, then a 38-win season in 2024 that still ended with second place in World of Outlaws points, before 32 wins and a second World of Outlaws championship in 2025. Those same 2025 summaries add a second FloRacing Night in America title and crown-jewel victories in the Show-Me 100, North/South 100, Dirt Track World Championship, Alabama Gang 100, and Gateway Dirt Nationals.
As of April 16, 2026, Pierce remains a front-rank World of Outlaws contender. The official driver page lists 16 series races, five victories, 11 top-fives, 16 top-10s, an average finish of 3.8, and second place in the standings. Those wins have come at Hendry County, Smoky Mountain, Magnolia, Senoia, and the Illini 100 finale at Farmer City, where World of Outlaws said he cut the gap to the championship lead to two points after his latest victory.
Bobby Pierce Net Worth
As of 2026, Bobby Pierce’s net worth has not been publicly disclosed, and no figures have been officially verified by major financial authorities. His income comes from race winnings, championship point funds, and bonus payouts in dirt late model competition, as well as sponsorship agreements through Bobby Pierce Racing and merchandise sales from his official store. While some individual race and series payouts are publicly available, his total annual earnings remain undisclosed.
FAQs
1. Who Is Bobby Pierce?
Bobby Pierce is an American professional dirt late model racing driver. He is known for competing full time in the World of Outlaws Late Model Series.
2. When Was Bobby Pierce Born?
Bobby Pierce was born on November 24, 1996. He is from Oakwood, Illinois, in the United States.
3. What Type Of Racing Does Bobby Pierce Compete In?
He primarily competes in dirt late model racing. This form of motorsport takes place on dirt tracks across regional and national series.
4. What Are Bobby Pierce’s Major Championships?
He has won multiple DIRTcar Summer Nationals and DIRTcar national championships. He is also a two-time World of Outlaws Late Model Series champion (2023 and 2025).
5. When Did Bobby Pierce Start Racing?
Bobby Pierce began racing at a young age in quarter-midget cars. He started competitive racing around 2006 when he was eight years old.
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